Memory Lane Monday: Borgy Manotoc for BENCH

Many summers ago, Bench introduced the face of its second generation. Around the turn of the millennium, a strapping, young Borgy Manotoc—tall, tan, and lean—emerged as the brand’s newest endorser. Besides Goma, only Borgy has endured as god and gladiator of the Bench Universe, pouting magnificently through countless campaigns, underwear shows, and evolutions. Tomorrow, Borgy […]

From the Archive: “Bench Made in Paradise” Campaign, 2006

BENCH has always been good at living with flavor. That includes documenting the best that summer has to offer through sexy, exuberant campaigns—capturing the heat of many a moment, so to speak.  For the brand’s Summer 2006 campaign, it dispatched a boatload of rising stars to Palawan for sun, sand, giraffes, and one fun and […]

THROWBACK: Richard & Lucy for Bench/

They met while shooting a shampoo commercial, sealed their love through a television show, and devoted their love to the country through politics. No living Philippine couple is as adored, celebrated, and committed as eternal Bench endorsers Lucy Torres and Richard Gomez. As Valentine’s fast approaches, B/BLOG found proof of such an enduring love: contact […]